{"id":2948,"date":"2025-12-05T08:37:42","date_gmt":"2025-12-05T13:37:42","guid":{"rendered":"https:\/\/personalsoft.proyectosgulupa.com\/?p=2948"},"modified":"2025-12-16T15:31:42","modified_gmt":"2025-12-16T20:31:42","slug":"from-printed-catalogs-to-clicks-how-an-international-brand-transformed-its-sales-model","status":"publish","type":"post","link":"https:\/\/www.personalsoft.com\/en\/from-printed-catalogs-to-clicks-how-an-international-brand-transformed-its-sales-model\/","title":{"rendered":"From printed catalogs to clicks: how an international brand transformed its sales model"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the fashion industry, adapting to new digital dynamics is key to staying competitive. An international brand with a presence in 16 countries and a strong operation in the United States faced the challenge of transforming its traditional print catalog sales model, operated by more than 353,000 representatives, into a digital platform that would meet the expectations of modern consumers without losing the strength of its direct sales network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was to migrate to a scalable, efficient digital channel aligned with current trends, ensuring a smooth and secure shopping experience. To achieve this, a robust web application was developed with key features such as notifications, cross-selling and upselling, payments, order tracking, support, and incident management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was executed using an agile 100% approach, with a team of 22 people working for 14 months, delivering 43 epics and 285 historical user milestones, with 5 deliveries and more than 700 unit tests. Code coverage of 92% to 98% was achieved, ensuring quality and scalability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The results were remarkable:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than 48,000 orders processed monthly, optimizing digital operations.<\/li>\n\n\n\n<li>31% increase in last-minute sales, thanks to strategic features.<\/li>\n\n\n\n<li>Optimization of 106 user experience points, improving navigation and the purchasing process.<\/li>\n\n\n\n<li>Support in generating $44 million annually, with 30% coming from the US market.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In short, digital transformation, combined with agile methodologies and specialized development, can drive growth and efficiency in highly competitive markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to discover how to bring your sales model into the digital world with scalable and secure solutions? Contact us and learn about our proposals.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el sector de la moda, adaptarse a las nuevas din\u00e1micas digitales es clave para mantener la competitividad. Una marca internacional con presencia en 16 pa\u00edses y fuerte operaci\u00f3n en Estados Unidos enfrentaba el reto de transformar su modelo tradicional de ventas por cat\u00e1logo impreso, operado por m\u00e1s de 353.000 representantes, hacia una plataforma digital [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,56,60,55,52],"tags":[],"class_list":["post-2948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-delivery-center","category-retail","category-smart-factory","category-solutions-development"],"_links":{"self":[{"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/posts\/2948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/comments?post=2948"}],"version-history":[{"count":1,"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/posts\/2948\/revisions"}],"predecessor-version":[{"id":2950,"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/posts\/2948\/revisions\/2950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/media\/2949"}],"wp:attachment":[{"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/media?parent=2948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/categories?post=2948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.personalsoft.com\/en\/wp-json\/wp\/v2\/tags?post=2948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}